Work

Targeted Advertising

Year: 2007

Type: book-chapter

Source: Elsevier eBooks

DOI: 10.1016/b978-012370477-1.50029-3

Authors: Richard E. Neapolitan, Xia Jiang

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W973666016

FWCI:

Cites:

Cited by:

Related to: 10