Work

The Effects of Cognitive and Affective Program Involvement on Cognitive and Affective Ad Involvement

Year: 1998

Type: article

Source: Journal of Business and Psychology

DOI: 10.1023/a:1022979218271

Authors: Kevin G. Celuch, Mark Slama

Institution: Illinois State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W97470427

FWCI:

Cites: 20

Cited by: 22

Related to: 10