Work

The efficiency of integrated sponsorship advertising

Year: 2005

Type: article

Source: International Journal of Sports Marketing and Sponsorship

DOI: 10.1108/ijsms-07-01-2005-b009

Authors: Thade Dudzik, Andrea Gröppel-Klein

Institution: European University Viadrina

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W97483536

FWCI: 2.55

Cites: 21

Cited by: 11

Related to: 10