Work

Analyse der Erfolgspotentiale

Year: 1995

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-642-97616-2_4

Authors: Werner H. Engelhardt, Michael Kleinaltenkamp

Institution: Freie Universität Berlin

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W978546128

FWCI: 12.55

Cites: 60

Cited by: 9

Related to: 10