Work

Chapter 9 Econometric and time-series market response models

Year: 1993

Type: book-chapter

Source: Handbooks in operations research and management science

DOI: 10.1016/s0927-0507(05)80032-5

Authors: Dominique M. Hanssens, Leonard J. Parsons

Institutions: University of California, Los Angeles, Georgia Institute of Technology

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W978646990

FWCI: 17.07

Cites: 228

Cited by: 42

Related to: 10