Work

Market Mavens and the Relationship between Smart Buying and Information Provision: An Exploratory Study

Year: 2014

Type: book-chapter

Study design: Observational Study

Source: Developments in marketing science: proceedings of the Academy of Marketing Science

DOI: 10.1007/978-3-319-13248-8_19

Authors: Mark Slama, Rajan Nataraajan, Terrell G. Williams

Institutions: Illinois State University, Auburn University, Western Washington University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W978775257

FWCI: 15.73

Cites: 7

Cited by: 24

Related to: 10