Work

Can demographic profiles of heavy users serve as a surrogate for purchase behavior in selecting

Year: 1994

Type: article

Source: Journal of Advertising Research

Authors: Henry Assael, David F. Poltrack

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W98237611

FWCI: 4.263

Cites:

Cited by: 22

Related to: 10