Work

Einsatz des Direktmarketing im Rahmen der Dialogkommunikation

Year: 2016

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-658-04655-2_20

Author: Andreas Mann

Institution: University of Kassel

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W983907876

FWCI: 7.835

Cites: 74

Cited by: 6

Related to: 10