Work

New Tools for Effective Marketing Communications

Year: 2013

Type: article

Abstract: Successful companies are aware of the needs for long-term strategic development, which is based on relationship marketing with customers.That is necessary to touch the customers' emotion and irrationality of purchase decision.For this touch, companies use marketing communication tools to increase own sales.Adequate communication could create optimal background for effective marketing.The article is focused on dependency between genders and marketing communication tools.The objectives of this research are to verify dependence intensity of marketing communication in connection with respondents and to identify impacts the marketing communication and to describe trend in communication.The research was aimed by random chosen group of young people in the Czech Republic.

Source: Acta Universitatis Bohemiae Meridionalis

DOI: 10.32725/acta.2013.004

Author: František Milichovský

Institution: Brno University of Technology

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

Funder: Vysoké Učení Technické v Brně

OpenAlex ID: W98741011