Work

Aufgabenbereiche und aktuelle Problemfelder der Markenführung

Year: 2011

Type: book-chapter

Source: Gabler eBooks

DOI: 10.1007/978-3-8349-6913-2_1

Author: Brigitte Gaiser

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W988884201

FWCI: 1.503

Cites: 24

Cited by: 8

Related to: 10