Work

External Data Selection for Data Mining in Direct Marketing.

Year: 2001

Type: article

Source: IQ

Authors: Dirk Arndt, Wendy Gersten

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W98933704

FWCI: 4.688

Cites: 8

Cited by: 6

Related to: 10