Work

Segmenting and Targeting Your Market: Strategies and Limitations

Year: 2012

Type: other

DOI: 10.1002/9781119200901.ch23

Author: Michael Lynn

Institution: Cornell University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W98965195

Cites: 13

Cited by: 29

Related to: 10