Work

Business Role Schema Effects: Exploration of Information Processing in the Perception of Values Advocacy Advertising

Year: 2008

Type: article

Author: Yoon-Joo Lee

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W99536306

FWCI:

Cites: 99

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Related to: 10