Work

Have Laboratory Experiments Become Detached from Advertiser Goals? A Meta-Analysis

Year: 1998

Type: article

Study designs: Systematic Review, Meta-Analysis

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1998.12466581

Author: Edward F. McQuarrie

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W997481703

FWCI: 3.182

Cites: 14

Cited by: 35

Related to: 10