Author

Susan E. Heckler

Observed names: Heckler, Susan E., Susan Heckler, Susan E. Heckler

Observed institutions: University of Minnesota, University of Arizona, University of St. Thomas - Minnesota, Georgetown University, University of Michigan

OpenAlex ID: A5008737814

The Role of Expectancy and Relevancy in Memory for Verbal and Visual Information: What is Incongruency?

1992 · Susan E. Heckler, Terry L. Childers · Journal of Consumer Research · 765

Measurement of Individual Differences in Visual versus Verbal Information Processing

1985 · Terry L. Childers, Michael J. Houston, et al. · Journal of Consumer Research · 521

The Effects of Brand Name Suggestiveness on Advertising Recall

1998 · Kevin Lane Keller, Susan E. Heckler, et al. · Journal of Marketing · 455

Picture-Word Consistency and the Elaborative Processing of Advertisements

1987 · Michael J. Houston, Terry L. Childers, et al. · Journal of Marketing Research · 309

The Effects of Incidental Ad Exposure on the Formation of Consideration Sets

1997 · Stewart Shapiro, Deborah J. MacInnis, et al. · Journal of Consumer Research · 299

The Effects of Sexual Social Marketing Appeals on Cognitive Processing and Persuasion

2001 · Tom Reichert, Susan E. Heckler, et al. · Journal of Advertising · 286

The Consumption of Television Programming: Development and Validation of the Connectedness Scale

2004 · Cristel Antonia Russell, Andrew T. Norman, et al. · Journal of Consumer Research · 219

Intergenerational Influences in Adult Buying Behaviors: an Examination of Moderating Factors

1989 · Susan E. Heckler, Terry L. Childers, et al. · ACR North American Advances · 59

Differential versus Unit Weighting of Violations, Framing, and the Role of Probability in Image Theory's Compatibility Test

1996 · Lee Roy Beach, Christopher P. Puto, et al. · Organizational Behavior and Human Decision Processes · 37

An experimental method for studying unconscious perception in a marketing context

1999 · Stewart Shapiro, Deborah J. MacInnis, et al. · Psychology and Marketing · 33

People and their television shows : An overview of television connectedness

2023 · Russell, Cristel A., Norman, Andrew T., et al. · Figshare · 31

Building brand knowledge structures: Elaboration and interference effects on the processing of sequentially advertised brand benefit claims

2012 · Susan E. Heckler, Kevin Lane Keller, et al. · Journal of Marketing Communications · 31

The role of memory in understanding and encouraging recycling behavior

1994 · Susan E. Heckler · Psychology and Marketing · 19

Television Connectedness Scale

2004 · Cristel Antonia Russell, Andrew T. Norman, et al. · PsycTESTS Dataset · 2

Bridging the Gap: the Challenge of Integrating Consumer Behavior Research With the Practice of Advertising

1988 · Susan E. Heckler · ACR North American Advances · 2

Hemispheric Lateralization: the Relationship of Processing Orientation With Judgement and Recall Measures For Print Advertisements

1987 · Susan E. Heckler, Terry L. Childers · ACR North American Advances · 1

Ama・jm誌論文ブランド・ネームの示唆性が広告再生にあたえる影響

1998 · Kevin Lane Keller, Susan E. Heckler, et al. · Quarterly Journal of Marketing

고유브랜드의 유명화로 판매승부를 걸어야 한다

1998 · Kevin Lane Keller, Susan E. Heckler, et al. · 마케팅

Visual Positioning and the Relationship to Consumer Decision Making

1996 · Bennett Cherry, Lisa D. Ordonez, et al. · PsycEXTRA Dataset

Other-Than-Conscious Consumer Information Processing: Empirical Examinations of an Emerging and Controversial Topic

1995 · Susan E. Heckler, Stewart Shapiro · ACR North American Advances

The role of expectations and organization in the encoding and use of memory-based information

1994 · Susan E. Heckler · Dialnet (Universidad de la Rioja)

The Role of Expectations and Organization in the Encoding and Use of Memory-Based Information: What Not to Forget About Memory Research

1994 · Susan E. Heckler · ACR North American Advances

Visual/Verbal Processing Issues in Advertising Research: Some New Topics and Perspectives

1993 · Siva K. Balasubramanian, Susan E. Heckler · Dialnet (Universidad de la Rioja)

Processing of advertisements : the role of thematic relationships in the comprehension and memory of verbal and visual information

1987 · Susan E. Heckler · University Microfilms International eBooks

Works count: 25

Citation count: 3,069

H-index: 13

I10-index: 13