Work

Visual/Verbal Processing Issues in Advertising Research: Some New Topics and Perspectives

Year: 1993

Type: article

Source: Dialnet (Universidad de la Rioja)

Authors: Siva K. Balasubramanian, Susan E. Heckler

Language: English

Topic: Advertising and Communication Studies

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W51150038

FWCI:

Cites:

Cited by:

Related to: 10