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Author

Martin Jastorff

Observed name: Jastorff, Martin
Observed institution: Hochschule Macromedia
OpenAlex ID: A5033082873
AI-driven influencer marketing: Comparing the effects of virtual and human influencers on consumer perceptions
2023 · Marvin Böhndel, Martin Jastorff, et al. · Journal of AI, robotics & workplace automation. · 32
Distribution von Coupons über Massenmedien — Das Beispiel Cent Plus
2003 · René Beck, Martin Jastorff · Gabler Verlag eBooks
Works count: 3
Citation count: 32
H-index: 1
I10-index: 1
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