Work

Distribution von Coupons über Massenmedien — Das Beispiel Cent Plus

Year: 2003

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-663-01559-8_21

Authors: René Beck, Martin Jastorff

Language: German

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W35838193

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Related to: 10