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Harold F. Rosenbaum
OpenAlex ID:
A5049575697
Redesigning Product Lines with Conjoint Analysis: How Sunbeam Does It
1987
·
Albert L. Page
, Harold F. Rosenbaum
·
Journal of Product Innovation Management
·
107
Developing an Effective Concept Testing Program for Consumer Durables
1992
·
Albert L. Page
, Harold F. Rosenbaum
·
Journal of Product Innovation Management
·
96
Redesigning Product Lines with Conjoint Analysis: A Reply to Wittink
1989
·
Albert L. Page
, Harold F. Rosenbaum
·
Journal of Product Innovation Management
·
12
Blend of Extremes
1968
·
Harold F. Rosenbaum
, Louis Cheskin
·
Journal of Marketing
Book Review: Effective Communication … Creative Report Writing
1965
·
Harold F. Rosenbaum
, Arnold B. Sklare
·
Journal of Marketing
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Works count:
5
Citation count:
215
H-index:
3
I10-index:
3
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