Work

Developing an Effective Concept Testing Program for Consumer Durables

Year: 1992

Type: article

Source: Journal of Product Innovation Management

DOI: 10.1111/1540-5885.940267

Authors: Albert L. Page, Harold F. Rosenbaum

Language: English

Topic: Consumer Behavior and Market Dynamics

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2028298896

FWCI: 7.317

Cites: 12

Cited by: 96

Related to: 10