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Judith H. Washburn

Measuring Brand Equity: An Evaluation of a Consumer-Based Brand Equity Scale
2002 · Judith H. Washburn, Richard E. Plank · The Journal of Marketing Theory and Practice · 641
Co‐branding: brand equity and trial effects
2000 · Judith H. Washburn, Brian D. Till, et al. · Journal of Consumer Marketing · 406
Service value revisited: Specifying a higher-order, formative measure
2008 · David Martín Ruiz, Dwayne D. Gremler, et al. · Journal of Business Research · 387
Brand alliance and customer‐based brand‐equity effects
2004 · Judith H. Washburn, Brian D. Till, et al. · Psychology and Marketing · 264
Building Brand Equity: Consumer Reactions to Proactive Environmental Policies by the Winery
2002 · Linda I. Nowak, Judith H. Washburn · International Journal of Wine Marketing · 61
Reframing Customer Value in a Service-Based Paradigm: An Evaluation of a Formative Measure in a Multi-industry, Cross-cultural Context
2009 · David Martín Ruiz, Dwayne D. Gremler, et al. · Springer eBooks · 47
Marketing Alliances Between Non-Profits and Businesses: Changing the Public's Attitudes and Intentions Towards the Cause
2000 · Linda I. Nowak, Judith H. Washburn · Journal of Nonprofit & Public Sector Marketing · 36
Antecedents to client satisfaction in business services
1998 · Linda I. Nowak, Judith H. Washburn · Journal of Services Marketing · 36
Marketing Alliances between Non-Profits and Businesses: Changing the Public’s Attitudes and Intentions towards the Cause
2014 · Linda I. Nowak, Judith H. Washburn · Developments in marketing science: proceedings of the Academy of Marketing Science · 32
Team Testing Increases Performance
1996 · Linda I. Nowak, Stephen W. Miller, et al. · Journal of Education for Business · 30
A Collaborative Effort at Marketing the University: Detailing a Student-Centered Approach
2004 · Judith H. Washburn, Susan M. Petroshius · Journal of Education for Business · 25
Patient Sources of Information and Decision Factors in Selecting Cosmetic Surgeons
1998 · Linda I. Nowak, Judith H. Washburn · Health Marketing Quarterly · 23
A decision model for marketing research relationship choices
1996 · Paul D. Boughton, Linda Nowak, et al. · Journal of Services Marketing · 19
An Investigation into the Effects of Questionnaire Format and Color Variations on Mail Survey Response Rates
1995 · Raymond Lagarce, Judith Washburn · Journal of Technical Writing and Communication · 12
Branding: A Social Contract between a Business and Its Customer
2008 · Robert McMurrian, Judith H. Washburn · Palgrave Macmillan UK eBooks · 5
Antecedents to Loyalty in Agency-Client Relations: The Impact of Long-Term Versus Short-Term Relationships
2015 · Judith H. Washburn, Linda I. Nowak · Developments in marketing science: proceedings of the Academy of Marketing Science · 1
Marketing Research Firm Performance and Antecedents to Client Satisfaction
2014 · Linda I. Nowak, Judith H. Washburn · Developments in marketing science: proceedings of the Academy of Marketing Science
The Effect of Co-Branding on the Brand Equity of Constituent and Composite Brands Before and After Trial
2014 · Judith H. Washburn, Brian D. Till, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science
Yale Lift Trucks: Brand building in the business to business market
2014 · Hemant Rustogi, Judith H. Washburn, et al.
Case a Migrolino, Ag: An Aggressive Path to Managed Growth
2013 · Hemant Rustogi, Markus Laenzlinger, et al. · Journal of the International Academy of Case Studies
Mexx - An Attitude, A Lifestyle, A Kiss: A Case Study In Global Strategy
2011 · Judith Washburn, Hemant Rustogi, et al. · Journal of Business Case Studies (JBCS)
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Building an Innovative Induction Program for Urban Teachers through a University and District Partnership
2006 · Judith H. Washburn, Aleeta Powers, et al.
Works count: 23
Citation count: 2,025
H-index: 13
I10-index: 14
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