Work

Building Brand Equity: Consumer Reactions to Proactive Environmental Policies by the Winery

Year: 2002

Type: article

Source: International Journal of Wine Marketing

DOI: 10.1108/eb008743

Authors: Linda I. Nowak, Judith H. Washburn

Institutions: Sonoma State University, Bowling Green State University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W2017589338

FWCI:

Cites: 40

Cited by: 61

Related to: 10