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Joel Hietanen

Observed names: Hietanen, J., Hietanen, Joel
ORCID: 0000-0003-4512-5627
Observed ORCID: 0000-0003-4512-5627
OpenAlex ID: A5087948979
Business model innovation vs replication: financial performance implications of strategic emphases
2010 · Jaakko Aspara, Joel Hietanen, et al. · Journal of Strategic Marketing · 315
Assessing the Societal Impact of Research: The Relational Engagement Approach
2016 · Julie L. Ozanne, Brennan Davis, et al. · Journal of Public Policy & Marketing · 184
Exploring virtual worlds: success factors in virtual world marketing
2009 · Henrikki Tikkanen, Joel Hietanen, et al. · Management Decision · 144
New insights into online consumption communities and netnography
2014 · Henri Weijo, Joel Hietanen, et al. · Journal of Business Research · 91
Market practices in countercultural market emergence
2015 · Joel Hietanen, Joonas Rokka · European Journal of Marketing · 90
Against the implicit politics of service-dominant logic
2017 · Joel Hietanen, Mikael Andéhn, et al. · Marketing Theory · 68
Bleak signs of our times: Descent into ‘Terminal Marketing’
2022 · Oscar Ahlberg, Jack Coffin, et al. · Marketing Theory · 53
Commentary on Schembri and Boyle (2013): From representation towards expression in videographic consumer research
2013 · Joel Hietanen, Joonas Rokka, et al. · Journal of Business Research · 48
The haunting specter of retro consumption
2020 · Oscar Ahlberg, Joel Hietanen, et al. · Marketing Theory · 46
Seduced by “fakes”: Producing the excessive interplay of authentic/counterfeit from a Baudrillardian perspective
2019 · Joel Hietanen, Jeff B. Murray, et al. · Marketing Theory · 42
Marketing without trust? – Blockchain technologies in the sharing economy as assemblage and pharmakon
2023 · Paul Haynes, Joel Hietanen · Journal of Business Research · 37
More than meets the eye: videography and production of desire in semiocapitalism
2017 · Joel Hietanen, Mikael Andéhn · Journal of Marketing Management · 37
On positioning videography as a tool for theorizing
2018 · Joonas Rokka, Joel Hietanen · Recherche et Applications en Marketing (English Edition) · 36
Reflexive Quantitative Research
2024 · Jukka Luoma, Joel Hietanen · Academy of Management Review · 34
The r/wallstreetbets ‘war machine’: Explicating dynamics of consumer resistance and capture
2022 · Hunter Jones, Joel Hietanen · Marketing Theory · 33
The inhuman challenge: Writing with dark desire
2019 · Joel Hietanen, Mikael Andéhn, et al. · Organization · 32
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Mapping the absence: a theological critique of posthumanist influences in marketing and consumer research
2020 · Andrei Botez, Joel Hietanen, et al. · Journal of Marketing Management · 31
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Performing place promotion—On implaced identity in marketized geographies
2019 · Mikael Andéhn, Joel Hietanen, et al. · Marketing Theory · 31
Companion for the videography ‘Monstrous Organizing—The Dubstep Electronic Music Scene’
2017 · Joel Hietanen, Joonas Rokka · Organization · 28
The ‘dividual’ is semiocapitalist consumer culture
2022 · Joel Hietanen, Oscar Ahlberg, et al. · Journal of Marketing Management · 27
“Something is missing”: Melancholia and belonging in collective consumption
2020 · Alice Wickstrom, Iain Denny, et al. · Marketing Theory · 27
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Screening marketing: videography and the expanding horizons of filmic research
2018 · Joonas Rokka, Joel Hietanen, et al. · Journal of Marketing Management · 25
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Tales from the crypt: A psychoanalytic approach to disability representation in advertising
2022 · Jonatan Södergren, Joel Hietanen, et al. · Journal of Consumer Culture · 24
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Awareness, action and context‐specificity of blue ocean practices in sales management
2011 · Petri Parvinen, Jaakko Aspara, et al. · Management Decision · 24
Dystopia and quarantined markets – an interview with James Fitchett
2020 · Alan Bradshaw, James Fitchett, et al. · Consumption Markets & Culture · 23
Works count: 97
Citation count: 1,748
H-index: 24
I10-index: 35
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