Work

Screening marketing: videography and the expanding horizons of filmic research

Year: 2018

Type: editorial

Abstract: And the screen itself, even if it keeps a vertical position by convention, no longer seems to refer to the human posture, like a window or painting, but rather constitutes a table of information, a...

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.2017.1403112

Authors: Joonas Rokka, Joel Hietanen, Douglas Brownlie

Institutions: École de management de Lyon, Stockholm University, Aalto University, University of Dundee

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

Funders: Foundation for Economic Education, University of Dundee, Aalto-Yliopisto, Liikesivistysrahasto, Stockholms Universitet

Award: G6349130515

OpenAlex ID: W2887348604

Cites: 40

Cited by: 25

Related to: 10