Author

Naresh Babu Muddangala

Observed names: Muddangala Naresh Babu, Naresh Babu Muddhangala

Institutions: VIT-AP University, Vellore Institute of Technology University

Observed institutions: VIT-AP University, Mohan Babu University, Vellore Institute of Technology University

ORCID: 0000-0001-8402-5309

Observed ORCID: 0000-0001-8402-5309

OpenAlex ID: A5088366134

Perceived risk as a moderator in the relationship between perception of celebrity endorsement and buying behavior: evidence from rural consumers of India

2020 · Satyanarayana Parayitam, Lavanyalatha Kakumani, et al. · The Journal of Marketing Theory and Practice · 45

Hybridizing Technology Management and Knowledge Management to Spur Innovation: A System Dynamics Approach

2023 · Reddy MRS Suryanarayana, Muddangala Naresh Babu, et al. · Organizations and Markets in Emerging Economies · 8

The Moderating Effects of Gender and Age in the Relationship Between Job Insecurity and Turnover Intention During the Global Pandemic

2024 · Naresh Babu Muddangala, Lavanyalatha Kakumani, et al. · South Asian Journal of Human Resources Management · 4

Advanced Data Science Techniques for Dynamic Optimization of Digital Marketing Campaigns: Leveraging Reinforcement Learning, NLP, and Gradient Boosting

2025 · Lakshminarayanan S, Seranmadevi R, et al. · SSRN Electronic Journal · 3

Green HRM, psychological climate, and organizational support as drivers of employee pro-environmental behavior: Evidence from Indian IT firms

2026 · Srinivas Cheekatla, Naresh Babu Muddangala · International Journal of Business and Management (IJBM) · 2

A Privacy-Preserving, Explainable Job Recommendation System Using Transformer-Based NLP and Career Path Prediction

2025 · Naresh Babu Muddangala, T.S Senthilkumar, et al. · SSRN Electronic Journal · 2

AI-driven HR service quality and organisational citizenship behaviour in the Indian IT sector: the mediating role of organisational commitment

2026 · Kollipara Yaswanthi Priya, Naresh Babu Muddhangala · Scientific Reports

Corporate social responsibility-embedded business education enhances employer brand attractiveness through sustainability orientation, responsible leadership competencies, and green psychological climate

2026 · Srinivas Cheekatla, Naresh Babu Muddangala · Discover Sustainability

Transforming Sustainable HR Practices into Employee Performance: The Sequential Roles of Internal Employer Branding and Job Satisfaction

2026 · Srinivas Cheekatla, Naresh Babu Muddangala · Research Square

Mindfulness and sales job performance: The serial mediating roles of commitment to customers and commitment to profession

2026 · SURESH BABU SANGANI, Naresh Babu Muddangala · International Journal of Business and Management (IJBM)

Works count: 10

Citation count: 64

H-index: 3

I10-index: 1