Transforming Sustainable HR Practices into Employee Performance: The Sequential Roles of Internal Employer Branding and Job Satisfaction
Year: 2026
Type: preprint
Study design: Observational Study
Abstract: Sustainable Human Resource Practices (SHRP) are crucial for improving employee welfare, organisational sustainability, and performance; yet the psychological processes connecting SHRP to employee performance are still little examined. Utilising Signalling Theory, Social Exchange Theory, and the Resource-Based View, this research investigates the successive mediating functions of Internal Employer Branding (IEB) and Job Satisfaction (JS) in the correlation between SHRP and Employee Performance (EP). Data were gathered from 307 academic and non-academic staff in Indian higher education institutions via a time-lagged survey and examined using Partial Least Squares Structural Equation Modelling (PLS-SEM). The results indicate that SHRP has a beneficial effect on EP both directly and indirectly via the intermediary processes of IEB and JS. The research enhances the Sustainable HRM literature by illustrating the conversion of sustainable HR investments into employee performance via a cognitive-affective-behavioural mechanism and by establishing Internal Employer Branding as a strategic internal organisational asset.
Source: Research Square
Institutions: VIT-AP University, Vellore Institute of Technology University
Language: English
Topic: Employer Branding and e-HRM
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W7204491656