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Denghua Yuan

Observed names: Deng-Hua YUAN, Denghua YUAN, Yuan Deng-hua
OpenAlex ID: A5102192578
Linking perceived organizational support with employee work outcomes in a Chinese context: Organizational identification as a mediator
2013 · Yimo Shen, Todd Jackson, et al. · European Management Journal · 145
Managing the product-harm crisis in the digital era: The role of consumer online brand community engagement
2020 · Denghua Yuan, Zhibin Lin, et al. · Journal of Business Research · 138
What drives consumer knowledge sharing in online travel communities?: Personal attributes or e-service factors?
2016 · Denghua Yuan, Zhibin Lin, et al. · Computers in Human Behavior · 102
Sorry seems to be the hardest word: consumer reactions to self-attributions by firms apologizing for a brand crisis
2016 · Denghua Yuan, Geng Cui, et al. · Journal of Consumer Marketing · 39
How manufacturer brand erosion shapes consumer assortment perceptions
2019 · Chunyu Li, Yongfu He, et al. · Asia Pacific Journal of Marketing and Logistics · 8
The Concept of Brand Insecurity & Its Measurement for ISO 10668 Valuations
2014 · Denghua Yuan, Robert Keith Shaw · Journal of Financial Risk Management · 4
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The Impacts of Perceived Organizational Support and Perceived External Prestige on Organizational Citizenship Behavior: Organizational Identification as Mediator and Need for Self-esteem as Moderator
2009 · Yimo Shen, Denghua Yuan, et al. · Acta Psychologica Sinica · 4
A Literature Review of Brand Evangelism
2016 · Denghua Yuan, Qi Wang, et al. · Waiguo jingji yu guanli · 3
Research on the Harm Mechanism and Dissolve Strategy of Brand Insecurity
2013 · Deng-Hua YUAN, Shuang YANG, et al. · Advances in Psychological Science · 3
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Impact of Advertising Intervention on Consumer’s Brand Attitude and Trust
2010 · Deng-Hua YUAN, Si-Ming LUO, et al. · Acta Psychologica Sinica · 3
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Review on Psychological Contract Breach
2006 · Yimo Shen, Denghua Yuan · 3
How Does Customer Engagement in Brand Co-creation Promote Brand Loyalty? A study on the Influences and Mechanisms of the Types of Brand Co-creation Behavior on Brand Loyalty
2018 · Zhu Liye, Denghua Yuan, et al. · Waiguo jingji yu guanli · 2
When are the buyers willing to post comments on an online feedback system? The moderating effects of online interactivity between buyers and sellers
2016 · Zhu Liye, Yuan Deng-hua · International Conference on Service Systems and Service Management · 2
Sorry Seems to Be the Hardest Word-The Effect of Self-attribution When Apologizing for a Brand Crisis
2014 · Denghua Yuan, Geng Cui, et al. · Digital Commons - Lingnan (Lingnan University) · 1
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Formation and Change of Brand Impression: Based on Dual Process Model
2014 · Denghua YUAN, Chunjiang FU, et al. · Acta Psychologica Sinica · 1
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The Concept of Brand Insecurity & its Measurement for ISO 10668 Valuations
2015 · Denghua Yuan, Robert Keith Shaw · SSRN Electronic Journal
How Brand Symbolic Value Affect Consumers’Willingness of Payment at A Premium:On the Moderating Roles of Gender and Product Visibility
2013 · Denghua Yuan · Contemporary Finance and Economics
Dimensions and Differences of Post Purchase——An Analysis Based on Different Consumption Situations
2011 · Denghua Yuan · Ruan kexue
On the Assessment Center Technique Applied in Leader Selection
2006 · Denghua Yuan · Journal of Shandong Administration Institute Shandong Economic Management Personnel Institute
Works count: 19
Citation count: 458
H-index: 5
I10-index: 4
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