How Does Customer Engagement in Brand Co-creation Promote Brand Loyalty? A study on the Influences and Mechanisms of the Types of Brand Co-creation Behavior on Brand Loyalty
Year: 2018
Type: article
Source: Waiguo jingji yu guanli
Authors: Zhu Liye, Denghua Yuan, Hongming Zhang
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2891490657