Author

Betsy Anderson

Institution: University of Minnesota

Observed institutions: University of Minnesota, University of St. Thomas - Minnesota

OpenAlex ID: A5111446271

Anti-social media: executive Twitter “engagement” and attitudes about media credibility

2015 · Michael C Porter, Betsy Anderson, et al. · Journal of Communication Management · 52

Understanding Dialogue and Engagement Through Communication Experts’ Use of Interactive Writing to Build Relationships

2016 · Betsy Anderson, Rebecca Swenson, et al. · e-Publications@Marquette (Marquette University) · 29

What happens when brands tell the truth? Exploring the effects of transparency signaling on corporate reputation for agribusiness

2019 · Hyejoon Rim, Rebecca Swenson, et al. · Journal of Applied Communication Research · 22

Responding in Real Time: Creating a Social Media Crisis Simulator for the Classroom

2013 · Betsy Anderson, Rebecca Swenson, et al. · Communication Teacher · 16

Farmed and Dangerous? A Case Study of Chipotle’s Branded Entertainment Series and Polarized Reactions to its Satirical Depiction of Farming and Agribusiness

2016 · Nathan Gikerson, Rebecca Swenson, et al. · Journal of Applied Communications · 9

What Should We Be Teaching Our Students About Digital PR? Collaborating With Top Industry Bloggers and PR Twitter Chat Professionals

2013 · Betsy Anderson, Rebecca Swenson · 6

Work-Life Balance 2.0? An Examination of Social Media Management Practice and Agency Employee Coping Strategies in a 24/7 Social World

2018 · Nathan Gilkerson, Betsy Anderson, et al. · e-Publications@Marquette (Marquette University) · 5

Taking food fights online: Analysis of Chipotle’s attempt to cultivate conversation with The Scarecrow video

2016 · Rebecca Swenson, Nathan Gilkerson, et al. · Public Relations Review · 4

How social networks influence attitudes: Social and informational effects of attitude heterogeneity and arguments

2008 · Betsy Anderson · University of Minnesota Digital Conservancy (University of Minnesota) · 4

What's Critical About PR and New Media Technologies? Using Professional Case Studies and Expertise to Develop Classroom Content and Learning Objectives

2008 · Betsy Anderson, Rebecca Swenson · 2

Discussion, Dialogue, Discourse| Understanding Dialogue and Engagement Through Communication Experts' Use of Interactive Writing to Build Relationships

2016 · Betsy Anderson, Rebecca Swenson, et al. · International journal of communication

Works count: 11

Citation count: 149

H-index: 6

I10-index: 4