Work

Taking food fights online: Analysis of Chipotle’s attempt to cultivate conversation with The Scarecrow video

Year: 2016

Type: article

Source: Public Relations Review

DOI: 10.1016/j.pubrev.2016.04.001

Authors: Rebecca Swenson, Nathan Gilkerson, Betsy Anderson

Institutions: University of Minnesota, Marquette University

Language: English

Topic: Public Relations and Crisis Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2394819995

FWCI: 0.943

Cites: 7

Cited by: 4

Related to: 10