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Author

Martina Bauer

Observed name: Bauer, Martina
Observed institution: Universität Innsbruck
OpenAlex ID: A5113879166
The life cycle concept in marketing research
2012 · Martina Bauer, Katharina J. Auer‐Srnka · Journal of Historical Research in Marketing · 52
Because I'm Worth It - Luxury and the Construction of Consumers' Selves
2012 · Andrea Hemetsberger, Sylvia von Wallpach, et al. · ACR North American Advances · 36
My Little Luxury: A Consumer-Centered Experiential View
2011 · Martina Bauer, Sylvia von Wallpach, et al. · 14
"On Transit" - Changes of Role Identity and Consumer-Brand Relationships during Transition from Student to Professional Life
2013 · Andrea Hemetsberger, Martina Bauer, et al. · Marketing ZFP · 2
Women in Transition: Consumption Narratives of First-time Motherhood
2015 · Andrea Hemetsberger, Sylvia von Wallpach, et al. · CBS Research Portal (Copenhagen Business School) · 1
Consumption Narratives in Transition to Motherhood
2015 · von Wallpach, Sylvia, Hemetsberger, Andrea, et al. · CBS Research Portal (Copenhagen Business School)
Luxury Experiences over the Life Course: Insights into Generation Y
2014 · Sylvia von Wallpach, Martina Bauer, et al. · CBS Research Portal (Copenhagen Business School)
Employee During the Day, Consumer at Night: How Multiple Stakeholder Roles Impact Brand Meaning
2013 · Sylvia von Wallpach, Maria Kreuzer, et al.
Luxury & Myself:How Luxury Experiences Contribute to Consumer Selves
2012 · Bauer, Martina, von Wallpach, Sylvia, et al. · CBS Research Portal (Copenhagen Business School)
"On Transit":Changes of Role Identity and Consumer-Brand Relationships during Transition from Student to Professional Life
2012 · Broger, Katrin, Hemetsberger, Andrea, et al. · CBS Research Portal (Copenhagen Business School)
Everyday Luxuries: A Consumer-centered View of Luxury
2010 · Martina Bauer, Sylvia von Wallpach
Household Life Cycle and Lifestyles
2009 · Martina Bauer
Works count: 13
Citation count: 105
H-index: 3
I10-index: 3
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