Work

My Little Luxury: A Consumer-Centered Experiential View

Year: 2011

Type: article

Authors: Martina Bauer, Sylvia von Wallpach, Andrea Hemetsberger

Institution: Universität Innsbruck

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2945428580

FWCI: 0.694

Cites:

Cited by: 14

Related to: 10