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Esma Nur Cerinan Otovic

Observed name: Cerinan Otovic, Esma Nur
ORCID: 0009-0003-8393-3104
Observed ORCID: 0009-0003-8393-3104
OpenAlex ID: A5120127664
Attention, Emotion, and Authenticity: Eye-Tracking Evidence from AI vs. Human Visual Design
2025 · Murat Aytaş, Kamil Kerem Yıldırım, et al. · bioRxiv (Cold Spring Harbor Laboratory) · 1
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The Future of Brand Management: Changing Trends in Brand Management Methods and Their Impact on Start-up Business Growth
2026 · Cerinan Otovic, Esma Nur · Zenodo (CERN European Organization for Nuclear Research)
The Influence of Digital Marketing on Consumer Buying Behavior
2026 · Cerinan Otovic, Esma Nur · Zenodo (CERN European Organization for Nuclear Research)
Attention, Emotion, and Authenticity: Eye-Tracking Evidence from AI vs. Human Visual Design
2026 · Cerinan Otovic, Esma Nur · Zenodo (CERN European Organization for Nuclear Research)
How Personalization in Marketing Improves Customer Experience: a Mixed Method Analysis With a Case Study of Netflix
2026 · Cerinan Otovic, Esma Nur · Zenodo (CERN European Organization for Nuclear Research)
Humanizing the Machine: A Qualitative Analysis of Employee Narratives on AI Adoption in Corporate Communication
2026 · Cerinan Otovic, Esma Nur · Zenodo (CERN European Organization for Nuclear Research)
Understanding Consumer Trust in Al – Enabled Marketing: A Qualitative Analysis of Emotional Reactions to Chatbots
2026 · Cerinan Otovic, Esma Nur · Serbian Journal of Engineering Management
Shiny Object Syndrome: a Netnographic Study on Emerging Ai Tool Discourses in Reddit–x Communities and Youtube
2025 · Cerinan Otovic, Esma Nur · Zenodo (CERN European Organization for Nuclear Research)
Uloga Naprednih Tehnologija Personalizacije U Digitalnom Marketingu Kroz Upravljanje Projektima
2025 · Cerinan Otovic, Esma Nur · Zenodo (CERN European Organization for Nuclear Research)
Works count: 9
Citation count: 1
H-index: 1
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