Work

The Influence of Digital Marketing on Consumer Buying Behavior

Year: 2026

Type: conference-paper

Abstract: With the innovations and changes in communication methods in digital marketing, the way businesses influence consumers and change their purchasing decisions have also changed. The widespread adoption of internet marketing and mobile applications, along with the increasing use of online marketing methods by consumers, has led to significant changes in consumer purchasing behavior and preferences. The research paper investigates the extent to which new forms of consumer behavior influence and advertising, such as social media marketing, SEO optimization, and online advertising, affect consumer purchasing decisions. Keywords: social networks, consumer behavior, digital marketing, consumer buying behavior, purchasing decisions

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.23100519

Author: Cerinan Otovic, Esma Nur

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W7215834643

FWCI:

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Related to: 10