Salma Karray
Author
Alternate names Salma Karray, S.M. Karray
Institution University of Ontario Institute of Technology
Past institution University of Ontario Institute of Technology
ORCID: Yes
H-index: 21
I10-index: 31
Works count: 51
Citations count: 1,519
Could co-op advertising be a manufacturer's counterstrategy to store brands?
2006 · Salma Karray, Georges Zaccour · Journal of Business Research
LightGBM: an Effective Decision Tree Gradient Boosting Method to Predict Customer Loyalty in the Finance Industry
2019 · Marcos Machado, Salma Karray, et al.
A dynamic model for advertising and pricing competition between national and store brands
2007 · Salma Karray, Guiomar Martín‐Herrán · European Journal of Operational Research