OpenAlex
A dynamic model for advertising and pricing competition between national and store brands
Work
Year: 2007
Type: article
Source: European Journal of Operational Research
Authors Salma Karray, Guiomar Martín‐Herrán
Institutions University of Ontario Institute of Technology, Universidad de Valladolid
Cites: 41
Cited by: 110
Related to: 10
FWCI: 1.253
Citation percentile (by year/subfield): 96.18
Topic: Consumer Market Behavior and Pricing
Subfield: Marketing
Field: Business, Management and Accounting
Domain: Social Sciences
Open Access status: closed