Dana L. Alden
Author
Alternate names D.L Alden, D. Alden, Dana L. Alden, Dana Alden, Dana Latham Alden
Institution University of Hawaiʻi at Mānoa
Past institutions University of Hawaiʻi at Mānoa, University of Hawaii System, University of Hawaii–West Oahu, Universiti Putra Malaysia, St. John's University +5 more
ORCID: Yes
H-index: 34
I10-index: 56
Works count: 107
Citations count: 7,413
Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries
2000 · Rajeev Batra, Venkatram Ramaswamy, et al. · Journal of Consumer Psychology
How perceived brand globalness creates brand value
2002 · Jan‐Benedict E.M. Steenkamp, Rajeev Batra, et al. · Journal of International Business Studies
Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture
1999 · Dana L. Alden, Jan‐Benedict E.M. Steenkamp, et al. · Journal of Marketing