OpenAlex | Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries

Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries

Work

Year: 2000

Type: article

Source: Journal of Consumer Psychology

Authors Rajeev Batra, Venkatram Ramaswamy, Dana L. Alden, Jan‐Benedict E.M. Steenkamp, Sangamitra Ramachander

Institutions University of Michigan–Ann Arbor, University of Hawaiʻi at Mānoa, Tilburg University

Cites: 46

Cited by: 1,052

Related to: 10

FWCI: 10.41

Citation percentile (by year/subfield): 98.25

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Sustainable Development Goal Partnerships for the goals

Open Access status: bronze