Keyword

hyper-personalization

Description: Hyper-personalization is the use of detailed customer data and digital technologies to tailor products, services, or communications to individual preferences.
Wikidata ID: wiki/Q136083489
OpenAlex ID: keywords/hyper-personalization
2019 · Dimitrios Buhalis, Tracy Harwood, et al. · Journal of service management · 959
2021 · Eliane M. Boucher, Nicole R. Harake, et al. · Expert Review of Medical Devices · 440
2023 · Edwin Juma Omol · Digital Transformation and Society · 229
2021 · Lanlan Cao · International Journal of Retail & Distribution Management · 163
2019 · Michelle X. Zhou, Gloria Mark, et al. · ACM Transactions on Interactive Intelligent Systems · 155
2025 · Michael Wessel, Martin Adam, et al. · Journal of Management Information Systems · 143
2020 · Geetika Jain, Justin Paul, et al. · Journal of Business Research · 128
2018 · ERIC DROTT · twentieth-century music · 115
2019 · Dipesh Kadariya, Revathy Venkataramanan, et al. · IEEE International Conference on Smart Computing · 102
2024 · Bhupinder Singh, Christian Kaunert · Productivity Press eBooks · 94
2014 · Liang Gou, Michelle X. Zhou, et al. · ACM SIGCHI Conference on Human Factors in Computing Systems (CHI) · 93
2022 · Ashish Malik, Tuyet-Mai Nguyen, et al. · IEEE Transactions on Engineering Management · 64
2021 · Abraham Hani Mhaidli, Florian Schaub · CHI Conference on Human Factors in Computing Systems · 64
2022 · J. M. Valdez Mendia, J. J. A. Flores-Cuautle · Cogent Business & Management · 62
2021 · Olalekan Hamed Olayinka · World Journal of Advanced Research and Reviews · 61
2019 · Mark S. Rosenbaum, Germán Contreras Ramirez, et al. · Journal of Business Research · 60
2021 · Adrian Micu, Alexandru Capatina, et al. · Technological Forecasting and Social Change · 57
2023 · Somanchi Hari Krishna, Ravikiran Madala, et al. · International Conference on Science Technology Engineering and Mathematics (ICONSTEM) · 51
2017 · Jingyi Li, Michelle X. Zhou, et al. · ACM International Conference on Intelligent User Interfaces (IUI) · 51
2018 · Geetika Jain, Sapna Rakesh, et al. · Research Journal of Textile and Apparel · 49
2022 · B C Vinaykarthik, Mohana · International Conference on Smart Electronics and Communication (ICOSEC) · 42
Works count: 1,541
Citation count: 5,500
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