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Keyword

O2O

Description: A business model linking online platforms with offline commerce, services, or customer experiences, commonly studied in marketing and digital business.
OpenAlex ID: keywords/o2o
How smart cities transform operations models: a new research agenda for operations management in the digital economy
2016 · Feng Li, Alberto Nucciarelli, et al. · Production Planning & Control · 226
Cooperation and competition between online travel agencies and hotels
2018 · Yu-Wei Chang, Ping-Yu Hsu, et al. · Tourism Management · 193
Consumer Attitudes and Purchase Intentions toward Food Delivery Platform Services
2020 · Han-Shen Chen, Chia-Hsing Liang, et al. · Sustainability · 143
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Sustaining WEEE collection business in China: The case of online to offline (O2O) development strategies
2019 · Lyushui Zuo, Chang Wang, et al. · Waste Management · 76
Increasing rates of impulsive online shopping on tourism websites
2019 · Chun-Der Chen, Edward C.S. Ku, et al. · Internet Research · 74
Differential game of product–service supply chain considering consumers’ reference effect and supply chain members’ reciprocity altruism in the online-to-offline mode
2021 · Deqing Ma, Jinsong Hu, et al. · Annals of Operations Research · 55
O2O: Virtual Private Organizations to Manage Security Policy Interoperability
2006 · Frédéric Cuppens, Nora Cuppens-Boulahia, et al. · Lecture notes in computer science · 52
Understanding usage transfer behavior of two way O2O services
2018 · Chia-Chen Chen, Kuo-Lun Hsiao, et al. · Computers in Human Behavior · 48
A framework for evaluation of supply chain coordination by contracts under O2O environment
2018 · Kannan Govindan, Andreea Malomfalean · International Journal of Production Economics · 45
Multichannel service failure and recovery in a O2O era: A qualitative multi-method research in the banking services industry
2018 · João Reis, Marlene Amorim, et al. · International Journal of Production Economics · 43
Defining online to offline (O2O): a systematic approach to defining an emerging business model
2022 · Philip Tin Yun Lee, Feiyu E, et al. · Internet Research · 36
Should a small-sized store have both online and offline channels? An efficiency analysis of the O2O platform strategy
2021 · Hongbum Kim, Min Ho Ryu, et al. · Journal of Retailing and Consumer Services · 29
How website browsing impacts expectations of store features
2019 · Philippine Loupiac, Alain Goudey · International Journal of Retail & Distribution Management · 28
Using Online User-Generated Reviews to Predict Offline Box-Office Sales and Online DVD Store Sales in the O2O Era
2018 · Chieh Lee, Xu Xun, et al. · Journal of theoretical and applied electronic commerce research · 26
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Preparing an exhibition in the post-pandemic era: Evidence from an O2O-based exhibition of B2B firms
2022 · Yaeri Kim, Taewoo Roh · Technological Forecasting and Social Change · 25
E-Commerce Beyond the Pandemic Coronavirus: Click and Collect Food Ordering
2020 · Abdul Hadi Mohamad, Anis Athirah Hamzah, et al. · IOP Conference Series Materials Science and Engineering · 23
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Social media driven innovations: an exploratory study in China
2018 · Jiwat Ram, Siqi Liu · Journal of Innovation Economics & Management · 23
Research of O2O website based consumer purchase decision-making model
2019 · Min Tang, Jing Zhu · Journal of Industrial and Production Engineering · 21
Laser communications for human space exploration in cislunar space: ILLUMA-T and O2O
2018 · Bryan S. Robinson, Tina Shih, et al. · 20
Business Benefits of Online-To-Offline Ecommerce: A Theory Driven Perspective
2020 · Jiwat Ram, Siyao Sun · Journal of Innovation Economics & Management · 19
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Enhancing online-to-offline specific customer loyalty in beauty industry
2018 · P. P. L. Leung, C. H. Wu, et al. · Enterprise Information Systems · 18
Research on Core Competitiveness of Chinese Retail Industry Based on O2O
2013 · Shou Wen Ji, Xiao Yuan Sun, et al. · Advanced materials research · 16
The O2O Mode in Electronic Commerce
2015 · Jia LI, Weijian Mo · Advances in Social Science, Education and Humanities Research/Advances in social science, education and humanities research · 15
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Strategic Development of Fresh E-Commerce With Respect to New Retail
2019 · Meng Lingyu, Christenson Lauren, et al. · IEEE International Conference on Networking, Sensing and Control (ICNSC) · 13
Friend or foe? Examining local service sharing between offline stores and e-tailers
2023 · Bozhuang Lei, Gang Li, et al. · Omega · 12
Works count: 1,001
Citation count: 1,623
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