Keyword

perceived value

Description: A consumer’s subjective assessment of the benefits of a product, service, or experience relative to its costs, studied in marketing and consumer behavior.
OpenAlex ID: keywords/perceived-value
1991 · William B. Dodds, Kent B. Monroe, et al. · Journal of Marketing Research · 5,848
2002 · Deepak Sirdeshmukh, Jagdip Singh, et al. · Journal of Marketing · 4,192
2006 · Ching-Fu Chen, DungChun Tsai · Tourism Management · 2,585
2009 · Ching-Fu Chen, Fu-Shian Chen · Tourism Management · 2,573
2003 · Rolph E. Anderson, Srini S. Srinivasan · Psychology and Marketing · 2,307
2005 · Hee-Woong Kim, Hock Chuan Chan, et al. · Decision Support Systems · 2,085
2004 · Zhilin Yang, Robin T. Peterson · Psychology and Marketing · 2,038
2000 · Gordon H.G. McDougall, Terrence Levesque · Journal of Services Marketing · 1,831
1999 · Julian C. Sweeney, Geoffrey N. Soutar, et al. · Journal of Retailing · 1,675
2003 · Phillip K. Hellier, Gus M. Geursen, et al. · European Journal of Marketing · 1,601
2018 · Apiradee Wongkitrungrueng, Nuttapol Assarut · Journal of Business Research · 1,470
1998 · Dhruv Grewal, R Krishnan, et al. · Journal of Retailing · 1,414
1996 · Robert H. Ducoffe · Journal of Advertising Research · 1,361
2007 · Raquel Sánchez-Fernández, M. Ángeles Iniesta-Bonillo · Marketing Theory · 1,272
1990 · Judith L. Meece, Allan Wigfield, et al. · Journal of Educational Psychology · 1,231
2000 · R. N. Bolton, P. K. Kannan, et al. · Journal of the Academy of Marketing Science · 1,157
2009 · Hee-Woong Kim, Atreyi Kankanhalli · MIS Quarterly · 1,131
2005 · Javier Sánchez, Luís Callarisa, et al. · Tourism Management · 1,073
2005 · Hsin-Hui Lin, Yi-Shun Wang · Information & Management · 1,043
Works count: 34,990
Citation count: 392,700
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