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Keyword

search engine optimization

Description: A set of practices for improving a website’s visibility and ranking in unpaid results returned by internet search engines.
Wikidata ID: wiki/Q180711
OpenAlex ID: keywords/search-engine-optimization
Optimizing search engines using clickthrough data
2002 · Thorsten Joachims · ACM SIGKDD International Conference on Knowledge Discovery and Data Mining (KDD) · 3,889
ClinVar: improvements to accessing data
2019 · Melissa J Landrum, Shanmuga Chitipiralla, et al. · Nucleic Acids Research · 992
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Google's PageRank and Beyond
2006 · Amy N. Langville, Carl D. Meyer · Princeton University Press eBooks · 813
Optimizing search engines using clickthrough data
2002 · Thorsten Joachims · ACM SIGKDD International Conference on Knowledge Discovery and Data Mining (KDD) · 401
A Critical Review of Digital Marketing
2019 · Aditya Kumar Sharma · Journal of the Gujarat Research Society · 308
A Critical Review of Digital Marketing
2018 · Madhu Bala, Deepak Verma · SSRN Electronic Journal · 303
Social Media in an Alternative Marketing Communication Model
2012 · Cristina Castronovo, Lei Huang · Journal of Marketing Development and Competitiveness · 292
The Role of Search Engine Optimization in Search Marketing
2013 · Ron Berman, Zsolt Katona · Marketing Science · 262
Digital Marketing Strategy: An Integrated Approach to Online Marketing
2019 · Simon Kingsnorth · CERN Document Server (European Organization for Nuclear Research) · 254
Search engine marketing is not all gold: Insights from Twitter and SEOClerks
2017 · Reema Aswani, Arpan Kumar Kar, et al. · International Journal of Information Management · 248
“Gaming the System”: Platform Paternalism and the Politics of Algorithmic Visibility
2019 · Caitlin Petre, Brooke Erin Duffy, et al. · Social Media + Society · 225
Digital Business and E-Commerce Management
2019 · Dave Chaffey, Tanya Hemphill, et al. · 221
Optimal Search Engine Marketing Strategy
2005 · Ravi Sen · International Journal of Electronic Commerce · 184
Can we use Google Scholar to identify highly-cited documents?
2016 · Alberto Martin-Martin, Enrique Orduna-Malea, et al. · Journal of Informetrics · 183
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Analysis of anchor text for web search
2003 · Nadav Eiron, Kevin S. McCurley · 181
The Impact of Digital Marketing on the Performance of SMEs: An Analytical Study in Light of Modern Digital Transformations
2024 · Abdel-Aziz Ahmad Sharabati, Ahmad Ali Atieh Ali, et al. · Sustainability · 177
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The New Community Rules: Marketing on the Social Web
2011 · Development in Learning Organizations An International Journal · 169
Analysing Google rankings through search engine optimization data
2007 · Michael P. Evans · Internet Research · 168
Search Personalization Using Machine Learning
2019 · Hema Yoganarasimhan · Management Science · 167
Search Engine Bias and the Demise of Search Engine Utopianism
2008 · E. Goldman · Information science and knowledge management · 166
Selling Rooms: Hotels vs. Third-Party Websites
2011 · Rex S. Toh, Peter Raven, et al. · Cornell Hospitality Quarterly · 165
Academic Search Engine Optimization ( ASEO )
2009 · Jöran Beel, Bela Gipp, et al. · Journal of Scholarly Publishing · 165
Are Parents Getting it Right? A Survey of Parents’ Internet Use for Children’s Health Care Information
2015 · Carolyne Pehora, Nisha Gajaria, et al. · Interactive Journal of Medical Research · 163
Leadership: The Power of Emotional Intelligence
2014 · Billy S. Iqbal · 163
Brand Positioning Strategy Using Search Engine Marketing1
2010 · Wenyu Dou, Kai H. Lim, et al. · MIS Quarterly · 160
Works count: 21,590
Citation count: 39,590
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