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Direct Marketing An International Journal

ISSNs: 1750-5933, 1750-5941
Source type: journal
Fully OA: No
DOAJ: No
OpenAlex ID: S69354472
An experiential, social network‐based approach to direct marketing
2009 · Adrian Palmer, Nicole Koenig‐Lewis · Direct Marketing An International Journal · 285
External and internal trigger cues of impulse buying online
2009 · Sandy Dawson, Minjeong Kim · Direct Marketing An International Journal · 268
Successful Direct Marketing Methods
2008 · Direct Marketing An International Journal · 136
Consumers' willingness to knowingly purchase counterfeit products
2009 · Ian Phau, Marishka Sequeira, et al. · Direct Marketing An International Journal · 134
Examining beliefs and attitudes toward online advertising among Chinese consumers
2009 · Ying Wang, Shaojing Sun, et al. · Direct Marketing An International Journal · 132
Effects of web site atmospherics on consumer responses: music and product presentation
2009 · Jung‐Hwan Kim, Minjeong Kim, et al. · Direct Marketing An International Journal · 128
Consumer perceptions of mobile phone marketing: a direct marketing innovation
2009 · Gemma Roach · Direct Marketing An International Journal · 117
Internet shopping acceptance
2008 · Norazah Mohd Suki, T. Ramayah, et al. · Direct Marketing An International Journal · 102
Online shopping and moderating role of offline brand trust
2009 · Soyoung Kim, Christie Jones · Direct Marketing An International Journal · 71
Young consumers' motives for using SMS and perceptions towards SMS advertising
2009 · Ian Phau, Min Teah · Direct Marketing An International Journal · 65
Online Marketing: A Customer‐led Approach
2007 · Direct Marketing An International Journal · 62
Users' perceptions on privacy and their intention to transact online: a study on Greek internet users
2009 · A. Zorotheos, E. Kafeza · Direct Marketing An International Journal · 53
Marketing analytics: the evolution of marketing research in the twenty‐first century
2007 · William J. Hauser · Direct Marketing An International Journal · 53
Consumer empowerment model: from unspeakable to undeniable
2009 · S. Umit Kucuk · Direct Marketing An International Journal · 52
Generating web site traffic: a new model for SMEs
2009 · Sarah Quinton, Mohammed Ali Khan · Direct Marketing An International Journal · 39
The end of mass marketing: or, why all successful marketing is now direct marketing
2007 · Andrew R. Thomas · Direct Marketing An International Journal · 39
Multi‐channel communication and consumer choice in the household furniture buying process
2007 · Torsten Lihra, Raoul Graf · Direct Marketing An International Journal · 32
Social entrepreneurship and direct marketing
2007 · Michael L. Mallin, Todd A. Finkle · Direct Marketing An International Journal · 30
Internal brand equity defines customer experience
2009 · Kamal Ghose · Direct Marketing An International Journal · 21
Principles for successful aCRM in organizations
2008 · Jayanthi Ranjan, Vishal Bhatnagar · Direct Marketing An International Journal · 21
Direct marketing and relationships
2008 · Sally Harridge‐March · Direct Marketing An International Journal · 18
Consumer web page search, clicking behavior and reaction time
2009 · Charles F. Hofacker, Jamie Murphy · Direct Marketing An International Journal · 17
How consumers value online personalization: a longitudinal experiment
2009 · Pauline de Pechpeyrou · Direct Marketing An International Journal · 17
Influences on free samples usage within the luxury cosmetic market
2009 · Insaf Ben Amor, Francis Guilbert · Direct Marketing An International Journal · 17
Mapping the profiles of franchisees
2008 · Yu‐an Huang, Ian Phau · Direct Marketing An International Journal · 17
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Works count: 73
Citation count: 2,174
H-index: 20
I10-index: 35
2yr mean citedness:
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