Work

Examining beliefs and attitudes toward online advertising among Chinese consumers

Year: 2009

Type: article

Study design: Observational Study

Source: Direct Marketing An International Journal

DOI: 10.1108/17505930910945732

Authors: Ying Wang, Shaojing Sun, Weizhen Lei, Mark Toncar

Institutions: Youngstown State University, Fudan University, Renmin University of China

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2000007169

FWCI: 9.704

Cites: 37

Cited by: 132

Related to: 10