Service and Product Innovation
Topics
Description: This cluster of papers explores the evolution and application of service-dominant logic in marketing science, focusing on co-creation, value creation, service innovation, product-service systems, cust... more
Related topics (siblings) American History and Culture, Consumer Behavior and Marketing Influence, Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing, Consumer Packaging Perceptions and Trends +9 more
Subfield (parent): Marketing
Domain: Social Sciences
Works count: 28,600
Citations count: 538,700