Work

Foreign versus Local Non-Celebrity Endorser Effect in Emerging Economies: The Role of Ideal Identity Salience

Year: 2009

Type: dissertation

Authors: Xuehua Wang, Zhi Lin Yang, Chenting Su, Nan Zhou, Hyerin Yang

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W100828849

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