Work

Menschen, Prosumenten und ihr Bewusstsein

Year: 2016

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-658-07135-6_8

Authors: Jochen Thinius, Jan Untiedt

Language: German

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1010287014

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