Work

Towards an Understanding of Online Travellers’ Acceptance of Consumer-Generated Media for Travel Planning: Integrating Technology Acceptance and Source Credibility Factors

Year: 2013

Type: book-chapter

Study design: Observational Study

Source: Springer eBooks

DOI: 10.1007/978-3-642-36309-2_22

Authors: Julian K. Ayeh, Norman Au, Rob Law

Institution: Hong Kong Polytechnic University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1067598

FWCI: 18.94

Cites: 43

Cited by: 34

Related to: 10