Work

Software review: Communication optimisation – The new mantra of database marketing. Fad or fact?

Year: 2002

Type: article

Source: Journal of Database Marketing & Customer Strategy Management

DOI: 10.1057/palgrave.jdm.3240074

Author: S Doyle

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W110738951

FWCI: 1.085

Cites:

Cited by: 7

Related to: 10