Work

Erfolgreiche Markenpositionierung auf Basis eines echten USP

Year: 2010

Type: book-chapter

Source: Gabler eBooks

DOI: 10.1007/978-3-8349-8575-0_4

Authors: Siegfried Högl, Oliver Hupp

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W11710309

FWCI:

Cites: 5

Cited by: 3

Related to: 10